How to Use Technology to Cut Costs, Improve Efficiency and Survive the Recession

Like any savvy business person, you are probably paying more attention these days to your shrinking budgets and thinking how to meet your marketing needs at minimum cost. In challenging financial times we all stop and think twice before spending funds and we want to make certain that any investment made, really has an impact. With budgets being reduced for marketing departments everywhere and many corporations struggling with the need to cut costs, it becomes critical to find smarter more efficient ways to maintain a dialogue with both your existing and potential customers.

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