Wednesday, March 21, 2012

What Your Customers Really Want And How To Give It To Them

Do you know what your customers really want? I mean REALLY want? I'll get to the point. Have you ever heard of the radio station WIIFM? It Stands for "WHAT'S IN IT FOR ME?" It's what your customers always think of first when listening to you talking about how wonderful your product, widget or service is.

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