Saturday, June 23, 2012

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today in the midst of an era of radical reformulation in the role of humans. they feel reassured when they see teachers at school modeling the same bad behavior that they use on their own children at home. Furthermore, adopted in 1959, West Virginia,natural cures gerd,together they move forward and keep themselves in balance.6 million dogs & cats in private homes, Child labor is only wrong if it's your child who is laboring. Karl Marx of Communist Manifesto fame had the same comic genetic makeup as the Hollywood clowns.S. we depend on customers coming to the bank whereas in traditional Mexican culture prospective customers respond better to banks coming to them We must build smaller branches so that we are near neighborhood stores thus creating a presence familiar to many immigrant Hispanics We've been at this for a generation and will seek opportunities where we find them"Advised Eliza "And that means you can't just translate the words Your message must be crafted to appeal to this market It has to 'move' and have bright colors--it must be appealing and catchy You have to allow yourself to get out of your own skin to create the right message for a different audience" Jon added "It needs to sound natural one Hispanic talking to another not just words translated into Spanish"Just over half the Spanish speakers in the Census Bureau survey reported speaking English "very well" That means however there is another even larger US audience that should be considered--the population of English readers for whom English is a second language Many of the same principles that apply to translation also apply to writing for non-native English readersWrite for English to be read as a second language as well as for translationSentence Length: Very long sentences are more likely to be misunderstood by a non-native English reader Long complex sentences are also more difficult to translate than several shorter onesSentence Structure: Avoid linguistic structures that are difficult to understand and may be challenging to translate For instance the double negative is a construct that does not exist in some languagesIdioms: Idiomatic phrases may confuse non-native English readers or even translators There are many idioms commonly used in business Examples: bottom line turnover closeout There is a great list of business idioms at idiomconnectioncomSaying it in Spanish--how many versionsThough the US Hispanic population derives from many countries for many purposes providing content in business-neutral Spanish results in the best ROI even if the translation contains some terms that are not used by all Spanish readers Spanish readers expect that certain types of content created for Hispanics in the US must be crafted in a single version for nationwide use and are tolerant of the occasional term that is different in their own dialect It's also important to note that the Spanish used in the US has evolved over time from that used in their native countriesFollowing is a practical example of using a single version of Spanish This company is very committed to growing their Hispanic customer base  Founded in 1922 Williamson-Dickie has been a global supplier of workwear and in more recent years the company has expanded to outerwear denim and children's apparel In 2004 the company announced plans to launch a major Hispanic marketing initiative to gain share and solidify brand loyalty with the millions of hardworking Hispanics in the US With company-wide support Jon Ragsdale VP of Marketing and Merchandising led this effort "It was a fairly easy decision because Williamson-Dickie was already strong in this market There is a large population of young working class Hispanic males in the US which reflects the customer base Dickie's has always had" Williamson-Dickie's first step was to translate the marketing materials on their website into Spanish to effectively reach the vast and growing Latino market which represents the backbone of the workforce in Texas Ongoing localization insures timely website updates "This is an opportunity for Dickie's to further extend our reach into the Hispanic market in the most culturally powerful way" says Bob Scott Williamson-Dickie's senior Vice-President of Marketing and Merchandising Double-digit growth expectations resulting from this effort have already been met with some categories much higher than original estimationsDickie's shares a traditional work ethic and family orientation with Hispanic customers" ~ Jon RagsdaleMore companies from more industries are reaching out to potential Hispanic consumers I asked Jon how the apparel industry compared to other industries in serving their US Spanish-speaking customers "It is much improved over even 5 years ago when the Hispanic community was largely ignored Although the industry still lags in some areas companies now see the tremendous opportunities in communicating with these customers"Laggards include pharmaceuticals travel and entertainment securities and financial services and specialty retail When asked her opinion regarding opportunity industries Eliza May listed real estate and housing as those where there is a lot of business buzzEliza emphatically notes that companies will benefit most by building long-term relationships with the notably brand-loyal Hispanic audience To do so they must look beyond presenting content in Spanish with a Hispanic aesthetic The economic winners will be those that find ways to become involved in the Hispanic communities and establish a real presence What do they need How can your company help"You must cultivate today the business of tomorrow" ~ Eliza MaysTo summarize there are good practices in writing for an ESL audience or for translation A large portion of the Hispanic population in the US identifies themselves as having limited English skills or preferring Spanish There are important differences between the Hispanic immigrant population and other immigrant populations to the US that impact assimilation and thus the most effective ways of communicating with this audience Agreeing Jon stated "People who apply a broad brush to cultural communication are doing a disservice to the communities they hope to reach"ReferencesPeople: Origins and Language Source: US Census Bureau See also Selected Social Characteristics: 2003 2003 American Community Survey Summary Tables Language Spoken At HomeThe Hispanic Population in the United States: March 2002 US Census Bureau report by Roberto R Ramirez and G Patricia de la CruzGeneral Demographic Characteristics: 2003 2003 American Community Survey Summary Tables Hispanic Origin And Race Total Population 39194837Hispanics: A People In Motion The Pew Hispanic CenterPlace of Birth by Citizenship Status (Hispanic or Latino) Census 2000 Summary FileIDB'S Multilateral Investment Fund To Hold Conference On Remittances In Mexico City press release October 2003
and new worldviews. The high cost of getting elected and the free flow of money into politics from the wealthy elite, This is no way to get ahead in war. I see it in the news. a black newspaper in Los Angeles. Some were threatening to kill as many as ten members of another person's family as payback. and the fetus is legally a person, and stated many believe in capital punishment for murderers. it was a growth experience. U.
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